Growth Strategy
I connect the commercial goal to a focused growth plan, clear priorities, and the next decision the team needs to make.
I bring a founder's view to growth work and stay close to the details that shape the result.
7+ years
Across startup building, growth, product, and commercial execution.
IDR 50B+
Revenue influenced across selected client and operating work.
3 to 60+
People led across focused teams and growing organizations.
APAC-ready
Available for freelance partnerships across Indonesia and APAC.
Rio Catur Adi Saputra · Jakarta, IndonesiaAbout me
I built products and businesses before working as a strategic growth partner.
For more than seven years, I have moved between the founder seat, product, operations, and growth. At Sahabatcare, I helped take the product from roadmap to launch, led service operations, and later returned as CEO to strengthen the business direction and team.
At Detexi, I built an on-demand diagnostics platform from zero across product, go-to-market, acquisition, and partnerships. At Klinikgo, I led growth, product, commercial strategy, and team development. The company also raised USD 200,000 in pre-seed venture funding while increasing monthly sales by 1,250% in three months.
I also mentor founders through Gerakan Nasional 1000 Startup Digital. Today I am building Satuklien to help D2C brands, local service businesses, B2B companies, and startups make sharper growth decisions and carry them into execution.
Work experiences
Growth & Performance Marketing Consultant
SatuklienStartup Business Mentor
Gerakan Nasional 1000 Startup DigitalFounder & Growth Lead
DetexiMy strength is seeing the whole growth problem
I bring a founder’s view across product, business, and performance marketing to find the decision that will create the most impact.
Performance Marketing
Paid acquisition across Meta, Google, TikTok, and marketplaces, managed with business context rather than platform metrics alone.
Go-to-Market
Positioning, offer, audience, launch plan, and channel fit shaped around how people actually buy.
Funnel & CRO
I find friction between the ad, the landing page, the sales conversation, and the action that should follow.
Unit Economics
CAC, LTV, margin, payback, and budget decisions that keep growth commercially sensible.
Revenue Alignment
Marketing, sales, product, and operations working from the same revenue target and customer reality.
Team Leadership
Clear ownership, practical operating rhythms, and the context teams need to move with confidence.
Measurement & Insight
GA4, GTM, pixels, CAPI, attribution, and reporting that turn activity into a useful next action.
Product Management
Customer problems, product priorities, roadmap tradeoffs, and technology that is useful in the real business.
Project Management
Scope, milestones, risks, stakeholders, and delivery kept visible from the first decision to launch.
Website Development
Conversion-focused landing pages and websites that support the campaign, carry the message, and load ready for measurement.
Founder Perspective
I keep customer reality, team capacity, commercial tradeoffs, and the next stage of the business in the same conversation.
Paid acquisition, funnel optimization, CRO, measurement, and growth strategy for teams that want a clearer path from media spend to revenue.