Work built around real business problems and carried through to something useful
A selection of work across growth, performance marketing, websites, and product delivery.
Growth and Performance Marketing
I connect media, funnels, creative, and measurement to the business decisions behind growth.

Papercorn
Seasonal demand was there. Budget needed to follow the right products.Meta Ads · Marketplace GrowthSee project Melco Giftery
From B2B corporate demand to seasonal hampers, one efficient acquisition systemMeta Ads · B2B AcquisitionSee project Lodybert
A clearer route from paid media to marketplace demandMeta Ads · CPASSee project Safaruna Trip
Building demand for a destination people were not searching for yetMeta Ads · Travel AcquisitionSee project