Growth Strategy
I connect the commercial goal to a focused growth plan, clear priorities, and the next decision the team needs to make.
Saya membawa sudut pandang founder ke pekerjaan growth dan tetap ikut mengerjakan detail yang menentukan hasilnya.
7+ tahun
Membangun startup, growth, product, dan eksekusi komersial.
IDR 50B+
Revenue yang dipengaruhi melalui project dan pengalaman operasional.
3 hingga 60+
Anggota tim yang pernah saya pimpin di berbagai tahap bisnis.
Siap APAC
Terbuka untuk kolaborasi freelance di Indonesia dan kawasan APAC.
Rio Catur Adi Saputra · Jakarta, IndonesiaTentang saya
Saya membangun produk dan bisnis sebelum bekerja sebagai strategic growth partner.
Selama lebih dari tujuh tahun, saya berpindah dari kursi founder ke product, operasi, dan growth. Di Sahabatcare, saya ikut membawa produk dari roadmap sampai launch, memimpin operasi, lalu kembali sebagai CEO untuk memperkuat arah bisnis dan tim.
Di Detexi, saya membangun platform layanan kesehatan dari nol dan mengurus product, go-to-market, acquisition, serta partnership. Di Klinikgo, saya memimpin growth, product, strategi komersial, dan pengembangan tim. Klinikgo juga berhasil mendapatkan pendanaan pre-seed sebesar USD 200.000 dari venture capital, sekaligus tumbuh 1.250% dalam tiga bulan.
Saya juga mendampingi founder melalui Gerakan Nasional 1000 Startup Digital. Sekarang saya membangun Satuklien untuk membantu brand D2C, bisnis jasa lokal, B2B, dan startup mengambil keputusan growth yang lebih tajam lalu membawanya sampai eksekusi.
Pengalaman kerja
Growth & Performance Marketing Consultant
SatuklienStartup Business Mentor
Gerakan Nasional 1000 Startup DigitalFounder & Growth Lead
DetexiKekuatan saya ada di cara melihat masalahnya
Saya menggabungkan sudut pandang founder, product, bisnis, dan performance marketing untuk menemukan keputusan yang paling berdampak.
Performance Marketing
Paid acquisition across Meta, Google, TikTok, and marketplaces, managed with business context rather than platform metrics alone.
Go-to-Market
Positioning, offer, audience, launch plan, and channel fit shaped around how people actually buy.
Funnel & CRO
I find friction between the ad, the landing page, the sales conversation, and the action that should follow.
Unit Economics
CAC, LTV, margin, payback, and budget decisions that keep growth commercially sensible.
Revenue Alignment
Marketing, sales, product, and operations working from the same revenue target and customer reality.
Team Leadership
Clear ownership, practical operating rhythms, and the context teams need to move with confidence.
Measurement & Insight
GA4, GTM, pixels, CAPI, attribution, and reporting that turn activity into a useful next action.
Product Management
Customer problems, product priorities, roadmap tradeoffs, and technology that is useful in the real business.
Project Management
Scope, milestones, risks, stakeholders, and delivery kept visible from the first decision to launch.
Website Development
Conversion-focused landing pages and websites that support the campaign, carry the message, and load ready for measurement.
Founder Perspective
I keep customer reality, team capacity, commercial tradeoffs, and the next stage of the business in the same conversation.
Paid acquisition, funnel optimization, CRO, measurement, and growth strategy for teams that want a clearer path from media spend to revenue.