Safaruna Trip
Building demand for a destination people were not searching for yet
Konteks
Premium travel is sold through confidence before it is sold through price. Safaruna needed a growth system that made Central Asia feel both desirable and credible to a new audience.
Within three months, the system generated more than IDR 200M in attributed revenue and a repeatable flow of 300 to 500 qualified travel leads per month.
Masalah yang perlu diselesaikan sebelum mengejar hasil.
Safaruna was entering digital acquisition from zero for a premium, less familiar destination. The funnel had to create trust, educate the market, and convert interest into qualified inquiries.
Dari arah strategi sampai keputusan eksekusi.
Saya memimpin pekerjaan di area Meta Ads, menghubungkan strategi, eksekusi, dan pengukuran dengan kebutuhan bisnis.
Bagaimana pekerjaan bergerak dari diagnosis menuju delivery.
Memahami masalah
Saya memulai dari konteks bisnis, pengguna, dan hambatan utama. Safaruna was entering digital acquisition from zero for a premium, less familiar destination. The funnel had to create trust, educate the market, and convert interest into qualified inquiries.
Menentukan arah
I built a full-funnel system around destination storytelling, educational creative, social proof, and high-intent lead generation. Lead quality then guided each improvement to the acquisition model.
Eksekusi dan koordinasi
Saya menerjemahkan arah tersebut menjadi pekerjaan melalui Meta Ads, lalu menjaga keputusan lintas fungsi tetap mengarah ke kebutuhan bisnis.
Mengukur dan memperbaiki
Progress ditinjau dari kualitas output, respons pengguna, dan dampak komersial. Temuan dari setiap siklus menjadi dasar untuk prioritas berikutnya.
Dari strategi ke keputusan yang bisa diukur.
Within three months, the system generated more than IDR 200M in attributed revenue and a repeatable flow of 300 to 500 qualified travel leads per month.
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