Papercorn
Seasonal demand was there. Budget needed to follow the right products.
Konteks
Papercorn brought marketplace growth, paid media, and seasonal planning into one commercial system. I used product demand and revenue to guide campaign decisions and budget moves.
The work connected audience strategy, channel allocation, creative testing, and performance measurement across the customer journey. It contributed to IDR 7.85B in recorded omnichannel sales, with monthly sales reaching IDR 1.45B.
Masalah yang perlu diselesaikan sebelum mengejar hasil.
Seasonal demand created a narrow window to scale. Budget allocation and SKU prioritization needed to move faster without losing sight of margin and marketplace performance.
Dari arah strategi sampai keputusan eksekusi.
Saya memimpin pekerjaan di area Meta Ads, CPAS, menghubungkan strategi, eksekusi, dan pengukuran dengan kebutuhan bisnis.
Bagaimana pekerjaan bergerak dari diagnosis menuju delivery.
Memahami masalah
Saya memulai dari konteks bisnis, pengguna, dan hambatan utama. Seasonal demand created a narrow window to scale. Budget allocation and SKU prioritization needed to move faster without losing sight of margin and marketplace performance.
Menentukan arah
I rebuilt the acquisition rhythm around SKU-level performance and seasonal momentum, moving budget toward products with the strongest commercial signal while keeping creative and marketplace activity aligned.
Eksekusi dan koordinasi
Saya menerjemahkan arah tersebut menjadi pekerjaan melalui Meta Ads, CPAS, lalu menjaga keputusan lintas fungsi tetap mengarah ke kebutuhan bisnis.
Mengukur dan memperbaiki
Progress ditinjau dari kualitas output, respons pengguna, dan dampak komersial. Temuan dari setiap siklus menjadi dasar untuk prioritas berikutnya.
Dari strategi ke keputusan yang bisa diukur.
The work connected audience strategy, channel allocation, creative testing, and performance measurement across the customer journey. It contributed to IDR 7.85B in recorded omnichannel sales, with monthly sales reaching IDR 1.45B.
Kontribusi saya terlihat pada:
